Privacy Policy.

Natharia ("we", "us", "our") operates the website natharia.com. This Privacy Policy explains what data we collect, why we collect it, and how we handle it. We are committed to transparency and to compliance with the Swiss Federal Act on Data Protection (FADP), the EU General Data Protection Regulation (GDPR), and applicable privacy laws.

1. Data we collect

Email address

When you subscribe to our newsletter, we collect your email address. This is processed by Beehiiv, our newsletter platform. We use it solely to send you our weekly dispatch and occasional updates about Natharia content.

Analytics data

We use Vercel Web Analytics to understand how visitors interact with our site. Vercel Analytics is privacy-friendly and does not use cookies. It collects anonymised data such as page views, referrers, browser type, and country-level location. No personally identifiable information is stored.

Affiliate click data

When you click an affiliate link (URLs starting with /go/), we may log the click event through Supabase for attribution purposes. This data includes the link clicked and a timestamp. It is not linked to your identity.

2. How we use your data

• Newsletter delivery: Your email address is used to send the Natharia weekly dispatch via Beehiiv.
• Site improvement: Anonymous analytics help us understand which content resonates and how to improve the reading experience.
• Affiliate attribution: Click data helps us track which tool recommendations are useful to readers and sustain our independent publishing.

3. Third-party services

We rely on a small number of trusted third-party services to operate Natharia:

We do not sell, rent, or share your personal data with any other third party for marketing purposes.

4. Cookies

Natharia does not use tracking cookies. Vercel Web Analytics is cookie-free. If you subscribe to the newsletter, Beehiiv may set functional cookies on their domain for session management. No advertising or third-party tracking cookies are used on natharia.com.

5. GDPR & your rights

If you are located in the European Economic Area (EEA) or Switzerland, you have the following rights under GDPR and the Swiss FADP:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Ask us to correct inaccurate data.
• Erasure: Request deletion of your personal data.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing of your data for specific purposes.
• Withdrawal of consent: Unsubscribe from the newsletter at any time via the link in every email.

To exercise any of these rights, contact us at the address below. We will respond within 30 days.

6. Data retention

We retain your email address for as long as you remain subscribed to our newsletter. Analytics data is retained in aggregate and cannot be linked to individuals. Affiliate click data is retained for 24 months for reporting purposes, then deleted.

7. Data security

We use industry-standard measures to protect your data, including encrypted connections (HTTPS), secure hosting on Vercel, and access controls on our database. However, no method of transmission over the Internet is 100% secure.

8. Children's privacy

Natharia is not directed at individuals under the age of 16. We do not knowingly collect personal data from children.

9. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of the site after changes constitutes acceptance of the revised policy.

10. Contact

For privacy-related inquiries or to exercise your data rights:

Natharia
Email: aria@natharia.com
Location: Switzerland